Custom websites for growing businesses. Thoughtfully designed and built around your goals, your customers, and the way you work.
Start a projectFind your starting point
Pick the goal that sounds most like yours.
One goal is enough to start a conversation.
Your goal
A clear offer, one obvious next step on every screen, and an inquiry form that's easy to finish on a phone.
When a site doesn't ask clearly for the inquiry, visitors read and leave. The business pays for attention it never converts.
A common starting point
Business Website
from $1,500
Depending on scope: If one service and a call or email button cover it, a single page can be enough. Several services, each with its own path to an inquiry form, usually need several pages working together.
Care after launch
Requires an initial three months of Business or Growth Care — from $199/month, billed separately from the project price.
This is a directional starting point based on one goal. Your final recommendation depends on the full project details.
Tell us your vision for the website and where you want your business to go. We work with you to turn that direction into a custom design, with features that support your goals and the way you work.
Help visitors understand what you offer and feel confident choosing your business.
Give interested visitors a clear, simple way to ask a question, request a quote, or book.
Help customers submit the details you need to respond to their requests.
Compare all packagesContinue to care
Starting points in US dollars, not quotes or caps. Final scope and price are set in your written proposal, after Discovery and Design.
from $350
Businesses with their text and photos ready.
from $1,500
Businesses that need several pages working together.
from $3,500
Businesses whose site needs to connect to the tools they already use.
Custom quote
Clear goals that need more than the Integrated Website covers.
Each plan includes managed hosting administration, uptime monitoring, routine maintenance, reporting suited to the plan, and reserved time for your requests.
Business Website, Integrated Website, and Custom Website Project begin with an initial three months of Business Care or Growth Care. Starter Presence may choose Essential Care or an ownership handoff instead.
Billed monthly, separately from the project price.
Full care plans$99/month
60 minutes reserved for requests
For Starter Presence
Acknowledgment: within 3 business days
$199/month
2 hours reserved for requests
Initial 3 months, then month-to-month
Acknowledgment: within 2 business days
$399/month
4 hours reserved for requests
Initial 3 months, then month-to-month
Acknowledgment: within 1 business day
A response target is a human acknowledgment with a next step, not a promise that the work is finished in that time.
Full care plansAnswer a few questions and see a non-binding recommendation. Your answers are not sent until you choose to send them.
The studio reviews your answers personally. Where the project fits, you are invited privately to talk through your business, customers, and goals.
A second conversation about how the site should look, feel, and prioritize. Every package includes both conversations.
A written proposal sets out the package, scope, price, payment schedule, and care choice.
Work begins once the agreement is signed and the initial payment clears. Content and access are gathered at this point, not before.
The site is built and tested on phone, tablet, and desktop. You review it with your included revision rounds, then it goes live.
Business, Integrated, and Custom projects continue into their initial three months of Business or Growth Care. Starter Presence may choose Essential Care or an ownership handoff.
Tolbert Studio is shaped by an analytical background in pricing and value: asking what something is genuinely worth, what it costs to do well, and whether the two line up. Applied to websites, that means careful scoping and honest prices.
No upselling, no trend-chasing redesigns — just a clear read on what your website needs to do, and a build that does it well.
Starter Presence begins from $350, a Business Website from $1,500, and an Integrated Website from $3,500 — starting points, not quotes or caps. A Custom Website Project is quoted project by project. Your written proposal sets the real price after the Discovery and Design conversations.
For Business, Integrated, and Custom projects, yes: they begin with an initial three months of Business Care ($199/month) or Growth Care ($399/month), then continue month-to-month. Starter Presence may choose Essential Care ($99/month) or an ownership handoff instead. Care is billed separately from the project price.
Answer the project questionnaire. The studio reviews every submission personally and, where the project fits, sends you a private invitation to a Discovery conversation. The questionnaire is the only way in, so every conversation starts with your actual project.
Discovery establishes what the business needs; Design establishes how the site should look, feel, and prioritize. Every package — Starter Presence included — goes through both, because a price set before them would be a guess. A genuinely simple Starter project may get a shorter Design conversation, never a skipped one.
Starter Presence is normally paid in full on acceptance, unless the approved order form says otherwise. Business Websites are generally paid in two payments (50/50), Integrated Websites in three (40/30/30), and Custom projects in milestones tied to defined events and dates. Work begins once the agreement is signed and the initial payment has cleared; the written agreement sets your exact schedule.
You should normally own your domain and business email from the start. Where the studio procures one for you, ownership transfers once all project payments have cleared and the account is in good standing. A completed codebase can be transferred through GitHub on the same conditions after the project is complete.
Starter Presence needs finalized text and photos — its price depends on content arriving ready. On larger projects your content is source material we shape together; who writes the copy and sources the images is set in the written scope. If content isn't ready yet, say so; it affects scope and timing.
Timelines are set in the proposal, because they depend on scope, content readiness, integrations, and response time. As a working target, a Starter Presence page is typically completed within two to three weeks once the initial payment and all required content are received. Larger projects are scheduled individually.
Starter Presence includes one revision round; Business and Integrated Websites include two; Custom projects define theirs in the written scope. A revision round is one consolidated set of change requests. Extra rounds can be added at a cost stated up front.
Sometimes. Paid third-party services — licenses, paid APIs, email or SMS, booking tools, unusual bandwidth — are passed through or quoted separately. Without an active care plan, approved work is billed hourly. Any recurring cost your site depends on is named before launch.
Scoped connections between your website and tools you already use, through their supported APIs or MCP bridges, are work the studio can consider; each one is reviewed during scoping before it is priced. Simple customer-management needs, such as keeping a customer list or emailing offers, may fit after that review. Building complex custom customer-account, login, or portal systems is different work, and the studio does not offer it.
Tolbert Studio builds websites. It does not take on SaaS products, native mobile apps, full e-commerce stores, complex custom customer-account, login, or portal systems, or paid-ads management. If your project needs one of those, you will hear that early, along with a sensible direction to take it.
Tolbert Web is the web design and development division of Tolbert Studio. Tolbert Web is a registered assumed name of Tolbert Studio LLC.
No. The studio is based in Nashville and works with growing businesses nationwide. Discovery and Design conversations happen by video.
