Islands Pool Service

What the business needed

Pool care is a trust purchase — customers are letting someone onto their property week after week. The site had to present four different services without overwhelming anyone, and let a visitor either call or ask for a quote without hunting for how.

What was built

A website organized around the services themselves. Each service opens to show what it covers — what a weekly visit includes, what a draining and startup involves — so the page stays short for someone skimming and complete for someone comparing. Quote requests go through a form that asks which service is needed alongside the contact details, so the business can answer the real question in its first reply. For customers who would rather just call, the phone number stays visible.

Design decisions

• Each service opens to show what it covers, so the page stays short for someone skimming and complete for someone comparing.
• The quote form asks which service is needed alongside the contact details, so the first reply can answer the actual question.
• Calling and requesting a quote are both available from the top of the page, because pool customers use both.

Comparable project scope: between Starter Presence and Business Website, depending on content, page count, and functionality.